Indian Fashion Goes 3D

New Delhi, India and Chennai, India – December 18, 2008 -OptiTex, the leading CAD/CAM design software manufacturer, has now partnered with Chennai, India-based fashion label eShakti to improve design and production of their clothing lines. eShakti is a brand that sells only to the American market. The company also has another label, Zapelle, that has been launched in India recently as www.zapelle.com and also as a physical store in Chennai with custom-styling capabilities.

eShakti, the only women's apparel designer in the world with online custom-styling, offers customers individually designed pieces influenced by Indian cuts and prints. Designers at eShakti can now maximize productivity by designing pieces in real time resulting in speed to market time and minimizing fabric waste. “By integrating OptiTex 2D and 3D design software, we have significantly reduced out pattern making and sampling time,” Says B G Krishnan, CEO of eShakti.. “This change has doubled eShakti’s productivity. Such an increase is impressive in the fashion industry.”

"The OptiTex presence in the Indian fashion market is expanding. Fashion companies realize the production and financial incentive to use this innovative software," remarks Saar Machtinger, Director of OptiTex India. “The OptiTex technology delivers a time and cost effective solution bringing Indian fashion into the forefront with more advanced technologies.”
eShakti joins a long list of designers around the globe that use OptiTex technologies such as Hugo Boss, Zorana Kozomara, Orient Clothing and Orient Craft. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process.

About OptiTex
OptiTex develops innovative, user-friendly 2D and 3D CAD solutions for all cut-fabric and fashion-related industries. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process. OptiTex is also active in e-commerce, providing online sales tools to promote branding and customer loyalty. As the industry standard, OptiTex is a cornerstone of design training with installations in universities and educational centers worldwide. OptiTex products are available in 20 languages and are sold and supported around the world through certified distributors and OEMs.

About e-Shakti
eShakti makes distinctive designer clothes for women. We offer custom-size as well as standard-size. And our custom-styling option makes it truly unique - you can make a top/bottom shorter or longer, change the sleeve length or the neckline, the way you want it.

Contact:
OptiTex International
Mrs. Tania Fuchs
Tel: +972-3-9049979
Fax: +972-3-9042710
optitex.int@optitex.com
www.optitex.com

Contact
B G Krishnan
CEO
bgkrishnan@eshakti.com
www.eShakti.com
www.zapelle.com