OptiTex invests over US$300,000 in a marketing campaign to launch Version 10 of its flagship software

 Petach-Tikva, Israel, September 6, 2007 -  The company is investing approximately US$300,000 in these initiatives.   

Within the framework of the campaign, senior executives from the company as well as prominent distributors participate in events and conventions at various locations worldwide, the objective being to prepare distribution channels for the launch of the new Version 10 of OptiTex software.  The conventions are taking place in three continents, at Belgium - Europe, Singapore - Asia and Colombia – South America, with the participation of over 50 distributors from various countries. The first launch event for OptiTex V10 in the USA was held during the Material World exhibition in Florida and the next event will take place at the Material World Show, NY on September 25-27, 2007.

The new Version 10 of OptiTex software incorporates a wide range of 3D developments and tools reflecting the company’s strategy to continually offer its customers the most updated open architecture solutions that enable multiple options for personal adjustment and that can be efficiently adapted and integrated to meet the specific needs of each organization.

Founded in 1988, OptiTex specializes in the development of innovative easy-to-operate 2D 3D CAD/CAM solutions for sewn products and other related industries. Our native Microsoft Windows based software packages for digitizing, pattern engineering, grading, marking, advanced automatic nesting and draping, are specifically designed to meet the needs of today's manufacturers of industrial fabrics, apparel, upholstery, transportation, composites, home furnishings, and other sewn products. OptiTex's open architecture system comes amply equipped with a multitude of import/export formats, enabling OptiTex users to interface with a wide range of software and hardware. OptiTex also offers the convenient option of purchasing a completely integrated CAD package, including OptiTex software solutions, digitizer, and pen or ink jet plotter. Available in 20 languages, OptiTex products are sold and supported around the world through certified distributors and OEMs.

Contacts:
OptiTex International
Mrs. Tania Fuchs
6 Ravnitzky St.
Petach Tikva, 49221, Israel
Tel: +972-3-9049979
Fax: +972-3-9042710
tania.fuchs@optitex.com
www.optitex.com