Big marketing campaign lead by OptiTex headquarters and Zünd Benelux

May 11, 2006 – IMB 2006, Köln, Germany – OptiTex’s distributor Zünd Benelux launched a massive marketing campaign with an impressive Open House event held in Holland. Many companies participated at the event, including existing OptiTex clients and many of Lectra and Investronica current customers who were actively looking into exchanging their systems for more advanced and streamlined technology. The Open House was an immediate success with few companies signing up to purchase the OptiTex software on site while others expressing their will to move forward with their orders.
OptiTex European operations’ massive marketing effort during 2005 resulted in 70% increase in sales in the region. OptiTex worldwide sales increased in about 30%. But not only sales were at a peak during 2005, OptiTex ranked impressively high within the top 10 list of CAD/CAM companies in an independent and intensive industry-wide survey that was conducted by Apparel Magazine of the US. This survey further proves how OptiTex’s size, marketing strategy and positioning wins high respect in Customer Support, technological expertise and knowledge of the industry, long term vision, ROI and much more.
As a culmination of all the extensive work an impressive Sales Meeting Event was held just prior to the IMB 2006 Show. During this company-wide event, OptiTex’s sales-force, and technical team along with OptiTex’s distributors from all around the globe worked on developing strategies, plan marketing activities and join forces in moving to the future.

About OptiTex
Founded in 1988, OptiTex specializes in the development of innovative easy-to-operate 2D 3D CAD/CAM solutions for sewn products and other related industries. Our native Microsoft Windows based software packages for digitizing, pattern engineering, grading, marking, advanced automatic nesting and draping, are specifically designed to meet the needs of today's manufacturers of industrial fabrics, apparel, upholstery, transportation, composites, home furnishings, and other sewn products. OptiTex's open architecture system comes amply equipped with a multitude of import/export formats, enabling OptiTex users to interface with a wide range of software and hardware. OptiTex also offers the convenient option of purchasing a completely integrated CAD package, including OptiTex software solutions, digitizer, and pen or ink jet plotter.
Available in more then 20 languages, OptiTex products are sold and supported around the world through certified distributors and OEMs.

Contacts:
OptiTex International
Mrs. Tania Fuchs
6 Ravnitzky St.
Petach Tikva, 49221, Israel
Tel: +972-3-9049979
Fax: +972-3-9042710
optitex.int@optitex.com
www.optitex.com