Making it Fit



April, 2008
Making It Fit 
by Ben Charny
 

 
"...
Advances also have been made in tools designed to help shoppers get the right fit in garments they buy online. Software from Israel-based OptiTex International, for example, allows online shoppers to see a three-dimensional rendering of a figure with their body type wearing the garment they have chosen.
Marena Group Inc., a medical-supplies company based in Lawrenceville, Ga., started using the OptiTex software this month. Marena is a leading provider of snug-fitting medical sleeves worn after plastic surgery. The garments are worn continuously for 24 hours after the surgery in order to maintain the fixes, then off and on for another two weeks. Getting a good fit is critical to the success of the operation.
To enable its customers to custom-fit sleeves, Marena uses software from Webcom Inc., of Milwaukee. Webcom's tool is a "configurator," which asks for details like height, weight, what area of the body needs covering and how snug-fitting the garment should be. The OptiTex tool will work in conjunction with the Webcom software, allowing customers to see the fit of a garment before they buy it.
The Webcom software alone has given Marena a big boost. Alex Knezevic, Marena's director of technology, attributes 15% of the company's growth last year to the fitting technology. "We`ve invested in technology to make it possible [for customers] to give us their measurements," he says, "and we can fit them every time."
..."
 
--Mr. Charny is a staff reporter in The Wall Street Journal's San Francisco bureau.
Write to Ben Charny at ben.charny@dowjones.com
 


 


 

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