"The MCPC event was an insightful experience that demonstrated the role mass customization and the elements of which is playing in our daily lives. From the design of cars, to computers, from fashion to the way we shop, in each MC became a major player much like our needs and ways of living have changed ever since the economics have shifted. With so much happening this past two years it is just exciting to just try and project what the next conference will feature." - President of OptiTex USA, Yoram Burg

2011 World Conference on Mass Customization, Personalization, and Co-Creation
Bridging Mass Customization & Open Innovation
November 16-19, 2011
San Francisco Airport Marriott Waterfront
OptiTex's USA talk on November 19, 2011 - 10.45-12.15
Session 5-2: A Special Focus on Fashion and Sports
Chair: Evalotte Lindgens
Title: Customization in apparel design