Fashion Marketing

Have you been to buy any dog food lately? Do you remember the days when you just picked it up in the supermarket and kept walking?

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion.

At the beginning of 2005, the Indian apparel Industry was staring at an immediate future where there would not be any more preferential treatment accorded to any country and the forces of the free market would decide where the business goes.

By fibre2fashion dharmesh   [ 08/12/2006 ]

Introduction

Before some years there was no concept of readymade garments only custom made clothes were there.