Customized Presence

Petach-Tikva, Israel, and Helsinki, Finland, September 15, 2009- President and CEO of OptiTex, Ran Machtinger will be a keynote speaker at MCPC 2009 in Helsinki discussing “The virtual tailor”: Mass customization through specialized software.

“OptiTex’s success lies in giving retailers the ability to create unique fashion lines for a large audience while decreasing return rates and increasing product to market time,” says Ran Machtinger, President and CEO of OptiTex. “I am excited to share the OptiTex range of online products with the rest of the MCPC conference.”

In his discussion, Mr. Machtinger will explain OptiTex’s role in providing the fashion and textile industry with a software that enables mass customization along with web services and a web platform that gives retailers the ability to provide personalized avatars along with the option to mix and match clothes. 

Prof. Frank Piller, Co-Founder of the MCPC conference series and head of the program committee, says, “Having an international business leader like OptiTex in the roster of presenters is a clear sign that the event has been accepted by the business community." Piller continues: "OptiTex has played a very important role in the development of mass customization from an early idea to a sustainable business strategy followed by many large corporations around the world. The OptiTex suite of products is a true enabler of mass customization in the textile industries. We are looking forward to learn from OptiTex's Ran Machtinger about the recent developments and latest best practice experiences."

About OptiTex
OptiTex develops innovative, user-friendly 2D and 3D CAD solutions for all cut-fabric and fashion-related industries. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process. OptiTex is also active in e-commerce, providing online sales tools to promote branding and customer loyalty. As the industry standard, OptiTex is a cornerstone of design training with installations in universities and educational centers worldwide. OptiTex products are sold and supported around the world through certified distributors and OEMs.

Contact:
OptiTex International
Mrs. Tania Fuchs
Tel: +972-3-9049979
Fax: +972-3-9042710
optitex.int@optitex.com
http://www.optitex.com

Session 7 - MCP in the Fashion Industries: Enablers and Applications
Monday October 5 2009, 14:05-15:25, "Room 3"

About the MCPC 2009

The MCPC conference series started out as a biennial conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also user co-creation and other strategies of customer-driven value creation. But mass customization is still the main trend that drives the success of the MCPC conferences, bringing together hundreds of the world's most remarkable people in the field. In 2009, the conference is coming for the first time to Scandinavia. It will take place from Oct 4-8, 2009, in the Finish capital of Helsinki.

For more information, please refer to http://www.mcpc2009.com.