OptiTex solutions for Online Shopping

OptiTex has helped customers in their ecommerce by boosting their online shopping presence with virtual 3D fits online of their apparel. To do so, OptiTex is applying its unmatched expertise in advanced 3D real-to-life fabric simulation (3DVirtualClothing.optitex.com) and apparel visualization technologies to target the rapidly growing needs of the market for Online Shopping.

OptiTex foresees this business segment to be the fastest growing in revenue for online apparel businesses. Google has already started addressing this market, but provides a generic, non-personalized product. 

OptiTex's unique technology for 3D real time simulation is also expanding into the gaming industry, where it can capture a leading position as well.

The possible benefits for retailers of online shopping are huge. They can minimize their inventory, produce for specific customer orders and avoid unnecessary sample production. Although making use of standard sizes enables manufacturers to produce at the lowest possible cost, each year they end up with tens of billions of dollars of excess inventory due to failure in selling the garments in those sizes and colors. 

Many leading retailers, including Nike, Tommy Hilfiger, Polo Ralph Lauren, Lands' End and Target,  have launched online clothing customization programs thru which the customer provides data on personal sizing and software generates a pattern, forwards it to the factory, which in turn cuts and sews the material and ships the finished garment directly to the customer. Many analysts believe the trend will intensify. The market for 3D software solutions for web based apparel shopping is still at an early stage for more updates in the future, stay tuned.