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Fashion Marketing

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Advantages for using 3D Simulation software in the Fashion design industry

Advantages for using 3D Simulation software in the Fashion design industry

How often have we felt the need to have a tool which could simulate the stitching and the fit and fall of a garment, even before actually stitching it out of the actual fabric?
 
Retailing Comes of Age

Retailing Comes of Age

Generational marketing is big business, the days of targeting lifestyle groups is being replaced by setting your store up to market to a specific age group. Toy retailers and some bookstores have been into generational marketing for many years, as has the fashion industry, but this concept of marketing is now spreading across all retail sectors.
Fashion Marketing 101

Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product.
Indian Apparel Industry 2006

Indian Apparel Industry 2006

Today, at the beginning of 2006, all the Exporters in India are expanding capacities and investing in Technology and related solutions to be at par with their counterparts elsewhere in the world.
E-Fit- The Latest Technology For Perfect Fit

E-Fit- The Latest Technology For Perfect Fit

The concept of e-fit is a new one in the field of retailing and garment merchandising. This technology is in its primitive stage but has started showing positive outcome.
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