Petach Tikva, Israel, March 20, 2008 – OptiTex, the premiere design software for textile industries, is proof that “green” business practices and corporate fiscal responsibility are not only not mutually exclusive, but that they go hand in hand.
“We’ve established a considerable track record in proving that corporate responsibility, once thought to only pertain to the bottom line, can be completely in sync with environmental responsibility,” states Ran Machtinger, President and CEO of OptiTex, Ltd. “Our software promotes an ecologically-friendly approach to design while facilitating rapid ROI as well as encouraging creativity.”
OptiTex’s CAD/CAM software leverages 2D and 3D models that can be adjusted to reflect any body type, while offering practically every available fabric type in a fully-customizable virtual environment. This allows designers to create, correct and adjust compelling designs before the first piece of fabric is cut, dramatically reducing wasted fabric, machine/kilowatt use, and manpower hours. This increases speed to market, providing rapid ROI via the green advantage.
“No one can afford to turn a blind eye to environmental concerns and the various costs – ecological, human and financial - involved,” according to leading designer Zorana Kozomara. “My personal philosophy dictates that we can’t be hypocritical by using environmentally friendly fabrics, but then not even blink at the incredible waste of our usage of rolls of paper, fabric and muslin. We must be consistent in our approach to utilizing resources, and OptiTex promotes that consistency.”
“OptiTex has been particularly well received in the educational community, and our eco-friendly approach to design is particularly appealing to the next generation of creative talent,” continues Machtinger. Leading universities and design institutes throughout the United States, South America, Europe and Asia have recognized that leaders in the textile industries have embraced our software and want to provide their students with a competitive edge.
“This springs from our corporate ethos that our green approach directly promotes the bottom line,” concludes Machtinger. “It is truly a win-win scenario for corporate responsibility and profits.”
About OptiTex
OptiTex specializes in the development of innovative, easy-to-operate 2D and 3D CAD/CAM solutions for sewn products and other related industries. Our native Windows-based software for digitizing, pattern engineering, grading, marking, advanced automatic nesting and draping, is specifically designed to meet the needs of today's manufacturers of industrial fabrics, apparel, upholstery, transportation, composites, home furnishings, among others. OptiTex's open architecture system features multitude of import/export formats, enabling OptiTex users to interface with a wide range of software and hardware. OptiTex also offers a completely integrated CAD package. OptiTex products are available in more than 20 languages and are sold and supported around the world through certified distributors and OEMs.
About Zorana Kozomara
A native of war torn Sarajevo, Zorana developed an interest in fashion at an early age. Her grandmother, a custom tailor and high-end seamstress, would often discuss the angles and symmetries of the human form with a young and curious Zorana.
She left Sarajevo with her family at the age of 14 for China, where her father was pursuing a new business venture. It was there that she became passionate about art and received her first professional experience with a local Hong Kong fashion design house.
At 18, Zorana returned with her family to Sarajevo, intent on serious study and possibly opening her own shop. A year later, war broke out and the region was thrown into chaos. Her family scattered and resources plundered, she fled to Paris where she studied Art History and International Finance, earning bachelor’s degrees in both disciplines at the acclaimed University of Paris, Sorbonne.
Zorana later moved to Canada, where she earned an additional Bachelor’s degree in Fashion Design and took up a position with Canada’s leading apparel company. But just when she thought that this would finally be her beginning in the world of fashion, personal problems occurred and she had to leave to The Hague, Netherlands.
At the same time Zorana was very saddened and disturbed watching all the atrocities committed in her homeland of Yugoslavia. Wanting to make a social contribution in 2002 she joined United Nations Criminal Tribunal for the former Yugoslavia.
Her passion for art, beauty and fashion rekindled, Zorana set out to realize her earlier vision by creating “Kozomara” in mid 2005 with her own financing. Now in its third collection, Kozomara is looking to take self expression to a new level with an eclectic mix of styles.
Contacts:
OptiTex International
Mrs. Tania Fuchs
Tel: +972-3-9049979
Fax: +972-3-9042710
optitex.int@optitex.com
www.optitex.com
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